It has been my long held belief that drug advertising needs some changes.
One change I support is full disclosure. That is, instead of showing people walking hand in hand amongst a field of flowers while a narrator quickly states the side effects, the ad should show actual side effects.
https://www.fda.gov/drugs/drug-information-consumers/impact-direct-consumer-advertising
Just my opinion, of course.
Yours may vary.
Sincerely,
Mari
Mari Tamburo *|* Creative Services | Big Ideas
